Building a large fan base is one of the most important things you can do which means that getting fans to your page is incredibly important. One good way to get your page in front of large numbers of people in your chosen niche is to make sure your page is search engine optimized. That’s right: you can quickly and easily use SEO effectively on your fan page which will ensure that you get fresh search engine traffic on a regular basis. The best part about using this method of promotion is that the traffic you get from the search engines will actually be interested in what you are offering. Here are three easy tips that you can use to get a traffic boost through SEOing your Facebook page.
An important aspect is ensuring that you choose a good username for your fan page and Facebook account. Your Facebook username and vanity URL is much like a domain name. If you don’t get it, then someone else will. As soon as you get started you need to register the URL of your fan page. When choosing a URL pick something that has general keywords but avoid making it appear spammy because Facebook has banned usernames before. Just keep things simple and choose your URL based on your business name.You will always want to caption the photos you use, as well as put descriptions of events.
When placing photos on your Facebook page, make sure your descriptions are keyword rich to not only get more SEO juice but also to make sure your fan page has pizzazz, and that people find it interesting. One great thing about Facebook is that Google indexes whatever you share. So use these features as best you can because they will help you get an advantage over your competitors. See how we did it with Milwaukee SEO on our Facebook page.
Lastly, make sure you are not using a generic landing page with your Facebook page. Facebook allows you to make your page look how you want it, so you use that ability. This will make sure you get the SEO benefit, too. So ensure the landing tab is custom made for your audience and give them a call to action.
Give your new traffic another reason to want to join your page. It’s a mistake to have your visitors land on your wall because it doesn’t really explain anything about your product or your brand. This means you want effect anyone who comes to your page for only one time. To sum up: properly optimizing your page for the search engines is not that difficult and it doesn’t take a whole lot of time to see the results you want. And remember that getting targeted search engine traffic to your Facebook fan page is only the first step towards success. You need to consistently put in the effort to grow your search engine traffic by improving your SEO. It is true that there are a number of factors that will go into making your fan page successful but it is also true that how you build upon this traffic and use it to further your efforts is what truly matters most.
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